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(B2B) Marketing Manager
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![]() United States, New Jersey, Newark | |
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Description
Position at WebMD
JOB DESCRIPTION:
S a n o v a W o r k s / MedscapeLIVE is seeking a full-time
Marketing Manager
to assume the lead responsibilities for the marketing and promotions for our business. The Marketing Manager will outline and execute marketing tactics for the monthly journal, JDD, and its associated products, such as webinars, podcasts, CME activities, and more. They will also be responsible for documenting and presenting the goals, strategies, tactics, and measurement criteria by which the projects will be evaluated.
The
Marketing Manager
will be responsible for understanding our target market segments and developing strategies to reach these segments. This role is broad in scope and the perfect opportunity for someone who is interested in owning end-to-end marketing initiatives, from positioning and product strategy to campaign execution and follow-up.
This position requires skills in targeted audience engagement, market research, product positioning and messaging, verbal/written communications, project management, ROI tracking and reporting, public relations, and budgeting.
RESPONSBILITIES:
REQUIREMENTS:
PREFERRED QUALIFICATIONS:
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