Activation Manager, Amazon

Beiersdorf Inc
parental leave, 401(k)
United States, Connecticut, Wilton
Jan 10, 2025
Activation Manager, Amazon Caring for skin means caring for people. It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands - Coppertone, Aquaphor, Eucerin and NIVEA - focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries - making people feel comfortable in their own skin. At Beiersdorf, we care beyond skin. We care for people - our employees, our customers, our consumers and our communities - and our planet.We know that diversity of thought, backgrounds, experience and perspective enriches our culture and fosters innovation and ingenuity.We know thatresponsibly-sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better. A welcoming workplace that offers personal and professional growth for all individuals. At Beiersdorf, you'll find: A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported Nimble teams that enjoy challenging work and the ability to make an impact A dynamic community of life-long learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertise A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive A collaborative culture that leads with care, trust, simplicity and courage Unique benefits that consider the whole person. We understand that you have a life outside of work, and we support you with unique benefits including: Generous and flexible PTO policy Summer Friday hours Paid Parental Leave Comprehensive Wellness and Benefits program Cash Balance Plan (similar to a pension) 401k match Growing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleagues Dynamic work model - a hybrid of 3 days in-office collaboration and 2 remote focused work days. Experience, skills and competencies that lend themselves to this role: We know that experience comes in all forms and we're not necessarily looking for individuals who can hit the ground running ('check all the boxes') but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team. OVERVIEW: The Amazon Account Activation Manager is responsible for developing and executing strategies to drive sales, enhance brand visibility, and optimize marketing investments in the Amazon ecosystem for our 4 brands - Aquaphor, Coppertone, Nivea, and Eucerin. This role will report into our Director of Amazon. Beiersdorf USA offers a flexible working model for this role, but applicants must be located in a commutable distance to our Stamford, CT headquarters as this role is based in Stamford 3 days per week. RESPONSIBILITIES: Promotional Strategy Development Plan and execute promotional campaigns tailored to the beauty and skincare categories, including: Amazon events such as Prime Day, Black Friday, and Beauty category events Daily deals, lightning deals, and coupons Develop and maintain a marketing calendar for Amazon, syncing with the broader marketing strategy. Align campaigns with product launches, seasonal trends, and beauty industry events. In collaboration with Director of Amazon and RGM, set and manage competitive pricing strategies for Amazon, while protecting margins. Ensure pricing compliance with company policies and Amazon guidelines. Collaborate with Amazon Account managers and the Amazon Vendor team to identify promotional opportunities. Lead Amazon GTM Strategy for all New Product Launches and Key Campaigns Takes ownership of the end-to-end process for launching new products on Amazon. Coordinates with teams to ensure successful setup, marketing, and sales performance. Manages milestones such as product listing creation, inventory planning, and advertising campaigns. Serves as key POC for brand teams and provides regular GTM strategy updates and milestones to broader teams. Budget Management Acutely manage trade marketing budgets for all Amazon campaigns. Allocate funds effectively across promotions, advertising, and content enhancements. Track spending and ensure ROI (Return on Investment) aligns with goals. Cross-Functional Collaboration This role works closely with the following teams: Amazon Account Managers and broader commercial sales organization to align trade promotions with sales targets. Ecommerce content teams to ensure that product listings, A+ content, and brand storefronts are regularly optimized for new campaigns and events Ecommerce Amazon Performance Marketing manager and Amazon Ads teams to integrate trade promotions with Amazon Advertising campaigns. Drive visibility for promotions through Sponsored Products, Sponsored Brands, and DSP (Demand-Side Platform) campaigns. Ecommerce Data & Analytics team to deliver key insights across business to Account Director and broader organization. Marketing teams to integrate brand campaigns with Amazon-specific activities. Supply chain teams to ensure inventory availability during promotions. Attend weekly calls with Amazon Vendor teams to execute trade plans effectively. In collaboration with Director of Amazon, negotiate co-op advertising agreements and promotional opportunities. Data Analysis and Insights Analyze promotional performance using tools like Amazon Vendor Central analytics to measure KPIs such as incremental sales, conversion rates, and traffic. Tracking GMV, digital shelf, and media datapoints, identify and communicate insights to refine future promotional and GTM strategies. Responsible for providing all campaign reporting and post mortem analysis to broader teams. Competitive Analysis Monitor competitor activity on Amazon, including promotions, pricing, and advertising strategies. Adjust marketing tactics to maintain a competitive edge in the beauty and skincare categories. Brand Building Develop strategies to enhance brand presence within Amazon's beauty category. Leverage Amazon-specific tools like Amazon Live, Posts, and Stores to create engaging brand experiences. Work closely with BDF integrated marketing team and media agencies to ensure we are leveraging best-in-class media strategies to amplify Amazon ecosystem. Stakeholder Communication Serve as an Amazon subject matter expert within the organization, educating stakeholders about the platform's opportunities and challenges. Work closely with brand teams and integrated media teams to provide visibility into platform health and new opportunities. Prepare and present regular performance reports and recommendations to leadership. Channel Growth Strategy Develop strategies to drive traffic, trial, and sales across 4 brands through test & learn strategies and thorough ROI analysis Contribute to the Amazon JBP and financial targets, including P&L management and maintenance, cost increase analysis and negotiation, and netPPM analysis. Work with cross-functional teams including Content, Digital Shelf & Media teams to have one cohesive view of Amazon customer strategy and performance. Analyzing KPIs and recommending improvements to drive consumption and profitability. Explore opportunities for strategic growth opportunities to continue growing the business QUALIFICATIONS: 8+ years of total, relevant working experience is required - ecommerce, brand marketing, and/or media related roles. 5+ years of direct and hands-on experience with Amazon (knowledge of Vendor Central is a must, Seller Central is an added plus). Ideally, the candidate has previous experience as an Amazon Account Manager. BS Degree in Business, Marketing, or related field, MBA preferred Strong working knowledge of Amazon day-to-day operations, eCommerce account management, ecommerce best practices, digital shelf, data & analytics. CPG ecommerce experience is required, ideally in the beauty/skincare category. Media agency experience highly preferred. This candidate must have working knowledge of Amazon Ads and digital media best practices and/or CPG brand marketing experience. Expertise in trade marketing principles and promotional planning. Strong commercial experience in ecommerce and excellent analytical skills Strong ability to work cross functionally demonstrated in prior experience Self-starter, resilient and adaptable Must have excellent analytical and communication skills, and have experience working in fast paced global organization ADDITIONAL INFORMATION: At Beiersdorf, we embrace Diversity and aim to provide equal opportunities to all of our applicants - regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture. Winner of Comparably's Award for Best Company Culture (2023, 2024) Winner of Comparably's Award for Best Company Compensation (2020, 2022-2024) Winner of Comparably's Award for Best Company Perks and Benefits (2024) Winner of Comparably's Award for Best CEO / General Manager (2020, 2024) Winner of Comparably's Award for Best Company Outlook (2021, 2024) Winner of Comparably's Award for Best Sales Team (2023, 2024) Winner of Comparably's Award for Best Leadership Teams (2020, 2021, 2023) Winner of Comparably's Award for Best Company for Happiness (2022,2023-2024) Winner of Comparably's Award for Best Company for Diversity (2022) Check us out on Comparably:https://www.comparably.com/companies/beiersdorf Having trouble applying? Go towww.BeiersdorfUSA.comto search our careers page. Beiersdorf is an Equal Opportunity Employer.