Marketing Senior Manager

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

What you'll be doing...

You will be responsible for driving new customer acquisition for the Mobile team. This position will help deliver communications that drive revenue and growth to support Acquisition initiatives for mobile products/services. In this role you'll manage consumer direct marketing (inclusive of email, direct mail and digital assets) acquisition campaigns specifically for mobile prospects. This includes creative development, audience development/targeting, tactical plan development, communications and messaging strategy, test/learn/optimization and campaign analytics.

In this role you will be a direct marketing expert who is growth driven, self-motivated, results driven, a problem solver with attention to detail and experienced in campaign orchestration. This role requires a high-level of coordination and communication among cross-functional internal teams and agency partners.

Responsibilities include:

• Leading creative, development, testing and execution for all mobile prospect acquisition communications.

• Managing direct marketing, specifically email and direct mail.

• Designing and implementing effective direct response acquisition communications strategies to support aggressive growth objectives.

• Developing creative briefs that deliver impactful creative and sales KPIs.

• Effectively engage prospects in a relevant manner to drive engagement and response.

• Delivering timely, relevant and personalized communications that are effective, on message, and in alignment with the master Verizon brand.

• Effectively managing internal and external creative and production resources.

• Ensuring message integration across CRM-managed vehicles.

• Delivering insights for optimizing communication programs by test and learn initiatives.

• Utilizing campaign results, analytics and direct marketing best practices to optimize communications to achieve key performance metrics.

What we're looking for...

You'll need to have:

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Bachelor's degree in Marketing, Advertising or Communications or four or more years of work experience.

• Experience developing progressive direct marketing strategies.

• Experience developing impactful presentations.

• Experience analyzing data to make strategic recommendations.

• Experience developing and delivering strong creative briefs.

• Ability to drive high-level coordination and communication among cross-functional internal teams, leadership and agency.

• Experience working with third party data sources.

• Experience working in a fast-paced environment while adapting to the needs of the business.

• Experience and strong proficiency in G-Suite, PPT and Excel.

Even better if you have:

• Master's degree or MBA.

• Experience managing complex digital marketing programs and campaign orchestration.

• Designed custom research approaches to gain broader or deeper consumer and market insights.

• Excellent communicator who can present confidently to leadership.

• Mobile or Home Internet experience.

• Experience working with AEM.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.