Director of Advancement & Communications for Libraries

Reporting to the Dean and Vice Provost for University Libraries, the Director of Advancement and Communications leads the team that supports and moves forward critical goals of the University Libraries through strategic communications to both internal and external stakeholders, donor engagement and integrated marketing.

This position serves as the leader in developing and implementing cohesive, integrated communications and marketing strategies that strengthens the Libraries brand, engages staff and students, and enhances visibility of its mission to support world class teaching and research.

The Director leads the Libraries communications team in managing campaigns and initiatives, encompassing email, web, social media, print and website. This position is also responsible for managing media relations and communication strategies for central or campus priorities. The Director oversees the planning, implementation and evaluation of programs and initiatives that increase donor engagement and investments and collaborates with University and Wisconsin Foundation and Alumni Association (WFAA) partners to ensure strategic alignment.

The UW-Madison Libraries are committed to the pursuit of excellence in teaching, learning, research and service by supporting and maintaining inclusive working and learning environments where all can flourish, and that value the unique contributions of students, faculty and staff from a broad range of perspectives, backgrounds, beliefs, and cultures.

• 20% Leads and oversees the school/college/division strategy related to partnership, marketing, and communications that may include functions such as public relations, alumni relations, and government affairs
• 15% Sets goals for key development programs in concert with the other university development programs
• 15% Develops and implements the external relations initiatives of the school/college/division within the context of the campaign and beyond
• 5% Directs and oversees financial management of a unit
• 15% Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full-time equivalent (FTE) employees
• 30% Serves as the primary contact and liaison with internal and external stakeholders

• Leads the development and implementation of communications for internal stakeholders, including leadership and staff, to maximize engagement and strengthen collaborative efforts.
• Develops the communication, branding, and marketing strategies for external campaigns and initiatives, including print, social media, web presence, and other modes of communication.
• Works closely with the libraries' leadership, management, and staff to develop content for internal and external communications plus fundraising campaigns.
• Works collaboratively with the University Foundation and Alumni Association (WFAA) and others to build and engage donors through fundraising efforts and planned giving.
• Develops relationships with central campus communications, media, and other campus partners to work collaboratively and increase the visibility of the Libraries and their work.
• Directs the day-to-day operations of the communications team, including supervising 2 FTE plus freelance writers or content creators necessary to complete projects.
• Identifies and develops internal operations policies and procedures to provide unified communications across all UW-Madison Libraries.
• Analyzes trends and feedback to adjust or implement operation strategies.
• Participates in professional development opportunities, both locally and nationally, and represents UW-Madison as appropriate.
• Demonstrates commitment to fostering an inclusive working and learning environment where all can flourish, with experience supporting programmatic efforts to engage a broad range of perspectives, backgrounds, beliefs, and cultures.

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion

Preferred
Bachelor's Degree
Degree in marketing, journalism, digital communications, or related field is preferred.

Required Qualifications:
- Demonstrated success and experience developing, leading, and implementing communication strategies/programs
- Experience developing & implementing successful fundraising initiatives to meet strategic goals

Preferred Qualifications:
- Experience with cross-cultural communications, reaching diverse audiences, and accessibility best practices
- Demonstrated success in engaging audiences and stakeholders to further the mission of the organization
- Experience translating strategic priorities into executable plans and project management
- Experience supervising staff
- Demonstrated ability to be self-directed and work both independently and collaboratively, handling multiple priorities and tight deadlines

Full Time: 100%

This is a hybrid position. Please plan to be onsite 3-4 days a week.

Schedule: Regular business hours. Occasional nights and weekends may be required to participate in events or address campus communications or other matters.

Ongoing/Renewable

Minimum $115,000 ANNUAL (12 months)
Depending on Qualifications

Founded in 1848, UW-Madison is the flagship institution within the University of Wisconsin System, and a major land-grant research university committed to excellence in research, teaching, and public service. It consistently ranks among the world's top research universities. The institution manages revenues of over $3 billion annually, has a student body of approximately 49,000 representing 116 countries, and has more than 24,000 employees, including about 2,200 faculty and 12,500 staff, plus 5,000 graduate assistants and 7,000 student employees.

The UW-Madison Libraries reflect the breadth and comprehensiveness of our world-renowned schools, colleges, departments, divisions, centers, and institutes, and are highly valued partners in teaching, learning, research, and scholarship. The Libraries leverage international, national, and state partnerships to deliver extraordinary services and programs to support the university's research enterprise.

Please note that successful applicants are responsible for ensuring their eligibility to work in the United States (i.e., a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without the need of employer sponsorship) on or before the effective date of appointment.

A cover letter and resume are required. Contact Melissa Ortiz (melissa.ortiz@wisc.edu) for more information. All applications must be submitted through the Jobs at UW applicant system. Click on 'Apply Now' to submit your materials. References will be collected from finalists at the time of the interviews.

As we move forward in the process, you may be asked to submit a writing sample or other materials.

Melissa Ortiz
maortiz2@wisc.edu
608-890-1759
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

External Relations Dir (C)(CM083)

A49-GENERAL LIBRARY/ADMIN/DIR OFFICE

Limited

307841-LI