Product Marketing Director- Ad Effectiveness products

Dynata is the world's largest first-party data platform for insights, activation and measurement. With a reach that encompasses 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum - from strategy, innovation, and branding to advertising, measurement, and optimization. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific. Learn more at www.dynata.com.

The Opportunity:

Dynata is looking for an experienced product marketing leader with experience in advertising tech solutions to lead us through the next stages of product growth.

As a Product Marketing Director, you will be responsible for articulating the value of our full product portfolio, building compelling product positioning and messaging, and creating sales enablement and marketing campaigns. We will look to you to deeply understand our buyers, competitive insights and using those insights to guide what we offer, how we sell, and why we build it.

The Role:

• Help build the product narrative - Currently, Dynata's materials aren't reflective of our full product / tech offerings. This person will be responsible for building our product portfolio and customer talk track.

• Define GTM strategy, positioning, value proposition, and messaging of existing and new products and solutions.

• Sales needs assessment - Identify the resource and functional challenges that the various sales teams are having and provide the necessary support in terms of go-to-market support, pitch decks, selling tools, win/loss assessments, etc. and deliver these through Sales Enablement.

• Create sales enablement collateral (case studies in particular) and tools and educate the sales teams what we offer and how we sell.

• Lead new product launch - from strategy, planning to execution.

• Develop and implement programs to achieve KPIs - Ensure products are meeting sales objectives, new business targets, etc. Improve sell through.

• Ongoing website / material updates.

About you:

• Bachelor's Degree, MBA preferred

• 8-10+ years of relevant product marketing experience in high growth B2B Technology or SaaS platforms

• Natural collaborator with willingness to drive hands on tactical execution

• A self-motivated individual capable of working in a fast-paced, dynamic business environment

• Excellent written, verbal, interpersonal, and presentation skills